I explain complicated technology to business people.

Interactive explainers, sales tools and video for networking, connectivity and security vendors. Your product may be better, but do your customers know why?

or email hello@whackyweather.cloud

Munir Kotadia with a camera and press lanyard

Things I've built. Go on, have a play.

These live demos were built for one networking vendor, but they tackle a problem many companies share: showing why a better product matters. Click any one to try it; each also works as a short clip for social media.

Can't play them right now? Read what each piece is, what it looks like and how it works.

Live

Chaos-Proof

An educational game built for a network-bonding vendor's trade-show stand. It shows visitors the difference between a single line, basic failover, load balancing and bonding, and why getting the right mix of lines and contracts matters.

Pick a mission (a broadcast van, a remote office, an ambulance or a festival food stall), choose your links and how they work together, then live through a month of storms, crowds and the odd UFO. Every outage is counted in what it costs you.

It works as a demonstration on the stand and as a teaching aid, and it's built to grow into a sales tool: the same model can price a real setup and capture leads.

Runs on the stand at trade shows. The explainers below go out on social media once the game launches.

Built for a trade-show screen, so it plays best on a laptop or tablet.

Play it
The nerdy bit: how Chaos-Proof got thereFrom one picture to a game, in four steps and seven more live pieces.Show meHide

The game didn't start as a game. The brief, from a European networking vendor in autumn 2026, was to show people who aren't network engineers what really happens when an internet line fails. With a single line, everything stops. With ordinary failover, calls and uploads break while traffic moves to another line. With bonding, nobody notices. We started the nerdy way, with simulations an engineer would respect. Then came the idea that made it land: turn it into a game, so customers could feel what a dropped line costs rather than be told. Each version below is a step on that road, and each one also works as a short clip for social media.

1

Starting simple

It started with The Braid: one picture of the difference. Each version after it added more of the real world: people at their desks, a whole office, a broadcast van.

2

The call that drops

Live

Same Call, Different Router

Anna is closing a €48,000 contract on a video call when a digger cuts the fibre in the street. On one router, the customer freezes mid-sentence and goes silent. On the other, nobody notices a thing.

Made for the website and social media, to show the difference between several bonded connections and ordinary failover.

Watch it
3

The full explainer

Live

One Connection, Many Paths

Everything the sketches were building up to. The question it answers: why pay for bonding when ordinary failover is cheaper? Pick a router, a site and its links, then cut the busiest one and watch every session: conventional failover on one side, bonding on the other, with throughput, dropped sessions and call silence counted live.

A salesperson can run it live on a call in presenter mode, and a demo mode runs it by itself on a trade-show screen.

Try it
4

Then it became a game

Once the full explainer worked, it was obvious: the easiest way to show all of this was to let people play with it. Keep the Call Alive was the first version. It grew into Chaos-Proof, the game at the top of this section.

Live
Keep the Call AliveThe first version of the game.

What people say

“I've worked with Mun on several projects over the years, while at CBS, Microsoft and Cisco. He is my go-to person for video and photography services, creating case studies that are visually compelling and that have delivered the important messages that we wanted to deliver.”

Emily BaxterHead of APJ Marketing, Quest Software · client

“Mun nailed the brief, and was super efficient and easy to work with. He happily republished our content at the last minute, even when the problem was our fault.”

Rory AllthorpeImplementation and Change Consultant · client, on eLearning video for Coles

“I engaged Munir to shoot, produce and edit a promotional video and photographs for a special project at CommsDay. The results were nothing short of exceptional, with the quality of both video and photos exemplary.”

Petroc WiltonStrategic communications specialist · client
More recommendations on LinkedIn

How I got here

The medium changed. The question didn't.

My work keeps moving through the same loop: ask what the technology really does, find the useful story, then make it something people can use.

  • 1998Technology journalist and editorSky News, ZDNet UK, IT Week and CNET in London, then editor of ZDNet Australia in Sydney, and iTnews, until 2014.
  • 1,400+Articles still onlineAt ZDNet and iTnews alone. Computer viruses and cybercrime were my beat from the start.
  • 12+Research papers that cite my workUS and Canadian law journals, the Journal of Economic Perspectives and the Australian Institute of Criminology.
  • 2Journalism awardsBest Technology Columnist (2007) and Best News Journalist (2006), in Australia.
  • 10 yrsInside technology marketingCase studies, customer videos and photography for Microsoft, Cisco, VMware, AWS and more. Now I build the explainers and tools too.

“Mun brings technical knowhow and a keen eye for a good story to any piece of work or project. He knows how to think things through, which is especially important with complex subject matter.”

Tony Hallett, MD, Collective Content
The full timeline From my first BASIC program to the work I build today. OpenClose

01 Early computers 1980s–1994

Early 1980s Boots the Chemist My first program ran on a shop display computer.

As a teenager, I wrote my first program on one of the display computers in the shop. 10 PRINT "SOMETHING RUDE ", 20 GOTO 10, RUN, then walk away and leave it scrolling for the next customer.

1988–90 Merton Technical College A hotel booking system in Turbo Pascal.

Turbo Pascal for my computer science A-level. I built a hotel booking system that ran entirely in memory off a floppy disk.

1990 University of Hull Computer science, information engineering, then a different education.

Two years of computer science and information engineering. They taught me predicate logic and Modula-2; I learned a lot more about alcohol, and left without the degree. That's a story for the Substack.

1992 Building PCs Custom computers and backup tape streamers for businesses.

My first job: putting together custom PCs and selling backup tape streamers to businesses. Then Dell started selling made-to-order PCs direct, for less than we could build them, and our market disappeared. In hindsight, we should have moved into high-end custom gaming systems.

1994 GAME Selling games and helping customers get them running.

Selling computer games, and helping customers get them running: setting up Windows 95 and making boot disks so the games would load.

02 Reporter 1996–2004

1996 Sky News Helped launch the UK's first technology television channel.

I joined the team that launched .tv, the UK's first television channel dedicated to technology, and produced Chips With Everything, a tech version of Gardeners' Question Time: viewers sent in questions, and a panel of industry experts and journalists, sometimes including me, explained the answers. One of my regular panellists later became my boss at ZDNet.

1998 ZDNet UK and CNET, London Chief Reporter at IT Week; computer viruses became my beat.

Reporter, then Chief Reporter for IT Week. Computer viruses were just taking off, and they became my beat: Blaster, Sobig, MyDoom, Netsky, Sasser and the rest. Along the way I got to know the researchers fighting them, and law journals still cite that coverage. My stories ran on CNET News.com and were picked up by Wired, SFGate and the Globe and Mail. Wired republished in full my story on the 18-year-old behind most of the year's PC virus infections (2004). I interviewed Salesforce CEO Marc Benioff, who called rival PeopleSoft a "sinking barge" (2003), and covered Bill Gates predicting the death of the password at the RSA Conference (2004). One of the most amusing stories I wrote: Microsoft's lawyers went after a 17-year-old called Mike Rowe over his website, mikerowesoft.com, and Microsoft ended up admitting to ZDNet UK that it had taken its trademark "a little too seriously" (2004). Wikipedia's article on the case cites three of my stories.

03 Editor 2004–09

2004 ZDNet Australia, Sydney Took over the security beat and rebuilt the reporting team.

I moved to take over the security beat from Patrick Gray, became editor, and rebuilt and trained a new team of technology reporters. When Patrick launched the security podcast Risky Business in 2007, I became its regular news voice from the second episode, for at least its first year. I asked Microsoft's head of product security, George Stathakopoulos, why Windows couldn't go six months without a patch (2004); Cisco's chief security officer, John Stewart, why customers weren't upgrading their routers (2005); and Google CEO Eric Schmidt, on camera, whether Google would admit to sharing user data with the US government (2008). I also questioned Ivan Krstić, now head of security engineering at Apple, on whether desktop security was broken beyond repair (2007); Linus Torvalds, on camera at linux.conf.au (2007 and 2008); Bruce Schneier, on why our sense of security is so often wrong (2008); and Microsoft's security chief, Scott Charney, in an eight-part video interview (2008). Along the way: Best News Journalist at the Consensus IT Writers Awards (2006), for a series on why antivirus software was failing, including "Eighty percent of new malware defeats antivirus", which was picked up around the world, and Best Technology Columnist at the Australian IT Journalism Awards (2007). With Brett Winterford, I also wrote "The green data center: An oxymoron?" (2007), on data-centre power long before AI.

04 Freelance and builder 2009–today

2009 on Freelance Reporting, video and client work across Asia-Pacific.

A year full-time at iTnews, then freelance for ZDNet Asia, including IT Priorities, a video series filmed with CIO roundtables in Australia, Singapore, Malaysia, Taiwan and India (2010). Words, pictures and video for InnovationAus, Microsoft, VMware, AWS, Cisco, WatchGuard, WithSecure, Snowflake and agencies across the UK, Australia and South-East Asia. Highlights: a video interview with F-Secure's Mikko Hypponen on the cyber arms race (2012), and AWS urging developers to scrub their secret keys from GitHub (2014). More recently, for InnovationAus: "The growing impact of SaaS on shared services" (2025).

Now I build, write and film I make the interactive explainers, tools and games myself.

For years I described technology and worked beside the designers, video producers and art editors who made it look good. Now I build the interactive explainers, tools and games myself. The judgement comes from thirty years of knowing what good looks like. AI just makes me faster. I still write, and I still make customer testimonial videos.

Words, pictures and video for clients including

Microsoft AWS Partner Network Cisco VMware Snowflake WatchGuard WithSecure Coles Sky News CNET ZDNet InnovationAus

Tools for running a business

I build small tools around the systems businesses already use: for stock, sales, support and factory teams. They can run on the company's own network, without internet access.

Router build guide, blurred: the guide is private to the client

A factory floor working from scattered notes

Router Build Guide A photo-led, step-by-step assembly guide with quality checks, built from a real bench build. Short steps on screen, full detail when you need it. Private to the client, so shown on request.
Tunnel setup guide with numbered steps

Customers forget what they learned in training

Tunnel Setup Guide A training session turned into a plain-English walkthrough of hub-and-node tunnel setup, with your own addresses filled in and troubleshooting at every step.
Chaos Scout mock-up with invented data: the headline 6 of 412 companies are ready to buy this week, and the line Who's buying, who to call, how to reach them, and what to say. Three ranked companies, each with a score out of 60, the role to call and a blurred phone number: Halden Freight Group (56, Head of Operations, Call today), Kestrel Live Media (52, Chief Engineer, Call this week) and Ostra Clinics (47, account lead at their IT supplier, Watch). On the right, a radar of faint dots with six glowing gold.

Sales teams waste time on cold lists

Chaos Scout Finds the companies most likely to need what you sell, then tells you who to call, how to reach them and what to say. It works from public signals and your own customer data, so there's no public demo; the picture uses invented companies.

The workshop

Whacky Weather is the most mature of the things I make for myself.

Market Language Census concept preview showing a sample market route as coloured language strands; figures are illustrative sample data.
In progress · sample data

How many languages does a market speak?

Market Language Census Walk a market for ten minutes and see which languages you hear, in what proportions and where along the route, drawn as a river of voices. Language detection runs on my laptop; no transcripts or raw sentences are shown. This preview uses sample data; the first real walk is still to come.
Whacky Speedo in Travel mode, showing flight speed, altitude, air pressure and trip data. Location details are omitted.
Prototype

The fuel gauge on my scooter doesn’t work.

Whacky Speedo I built a phone speedometer for my Honda PCX that counts the distance since I last filled up and warns me before I run dry. A separate Fun mode logs flights, trains and ferries.
Whacky Poker’s Ultimate Hold’em table, with Texas Hold’em and Video Poker also available.
Ready to Play

Three games at one table.

Whacky Poker Texas Hold’em against computer players, Ultimate Hold’em and Video Poker. Play with a virtual bankroll and work through challenges.

Three ways to work with me

Explainer

An animated, interactive explainer for your website and sales calls, with short clips for LinkedIn and other social channels.

from €1,500

Sales intelligence

Hosted and updated for you, this lead finder ranks companies likely to need what you sell and shows who to contact, how to reach them and what to say. It draws on my years of research as a journalist.

from €2,500 + €200/month

Launch kit

A launch set in your voice: datasheet, solution brief, product page, launch article, one explainer and social clips.

from €3,500

All prices in EUR, excluding VAT.

Not sure yet? Start with a €550 project.

Two half-days of my time, usually within a week. We talk through what you need, I spend half a day building a first version, you send notes, and I spend another half day on the changes. You keep what I've made, and we both decide whether to carry on. On a bigger job, it's one working part of it or a short plan for the whole thing.

Start a brief

Every project gets a fixed price once we've agreed the brief. Want something new every week or month? We'll agree a monthly price.

I also write (articles, case studies, bylines, ghostwritten blogs for executives, website copy) and make customer testimonial videos. Tell me what you need.

1Send me a brief

What you need, what it should achieve and what it has to fit into. Use my brief, write your own, have your AI write it, or just call. I like a human in the loop, but you don't have to book a meeting to get started.

2I build

Anywhere from a day to a week, depending on how complex it is and how many versions it takes. You see something real early, not a slide about something real.

3You test it with real people

Put it in front of the people who'll use it, whether that's customers, your sales team or the warehouse, and tell me what works and what doesn't. We refine it together until it does the job. Then it goes where it belongs: on your website, in your sales calls, or on your internal network, with no internet connection if that's what you need.

I build tools that fit into your system, not beside it.

Can't we just do this with AI ourselves?

Yes, and I use it too. The hard part isn't making something; it's knowing what to show, what to leave out, and when it's wrong. That's thirty years of asking engineers to explain things until a business person could follow. You tell me what you need; I bring the judgement and tools to make a thoughtful first version, then we test and refine it together.

Where does it run?

Wherever you need it. Explainers and demos are single web pages that drop into WordPress, HubSpot, Webflow or any site that can embed a page, or I host them for you. Internal tools run on your own network or servers, with no internet connection needed. Either way, it's built around the systems you already have.

What about security?

Internal tools run on your own network with no internet connection, so your data stays where it is and nothing calls out. Public pieces carry no ads, trackers, third-party scripts or outside fonts unless you ask for them. You get every file, so your IT team can check exactly what's in them and put them through your usual security review before anything goes live.

How is it built?

Plain HTML, CSS and JavaScript, with no framework, no build step and nothing loaded from anyone else's servers, not even fonts. Your IT team gets the source to review.

What do you need from us?

A brief: what it's for, who it's for and what it has to fit into. Then whatever you already have, such as product details, sample data and brand guidelines. If I need anything else, I'll ask.

Who owns it?

You do, once it's paid for: the files, your branding and the right to change them however you like. The exception is a service I run for you, like the lead finder, which you license rather than buy.

What about changes later?

Small fixes are quick and priced by the job. If your product or prices change often, we agree a monthly price and I keep everything up to date.

How do we pay?

In your currency: euros, pounds, and US, Canadian and Australian dollars, among others, by ordinary local bank transfer or credit card. First projects are paid up front, by card if that's easiest. Bigger projects are half to start and half on delivery. If your company pays on 30-day terms against a purchase order, that's fine too.

Does it track visitors?

Not unless you ask. There are no cookies by default. If you want leads, it can send them straight to your CRM.

What about time zones?

I'm based in South-East Asia and work with teams in Europe, the UK, the Middle East, North America, Asia and Australia. I travel extensively, so I'm often in or near your time zone, and happy to meet in person if I'm passing through. Most of the work happens by email and shared files, and when we need to talk, we jump on a video call at a time that suits you.

Got a product that's hard to explain? Let's talk.

Send me a brief: three questions, and your team or your AI can fill it in. Or just email me.

hello@whackyweather.cloud · Open to fixed-term contracts too.